PEET’S COFFEE WHAT FILLS YOUR CUP
If there’s one thing that distinguishes Peet’s from other corporate coffee, it’s passion. This campaign celebrates that passion with a series of mini-documentaries and a contest inviting Peet’s fans to showcase their own passions for a year of free coffee. Visually, the heart of the campaign is an iconic to-go cup silhouette — the perfect vessel for everything you’re passionate about.
